Gotta use those pics

Why it’s important for nonprofits to use visuals…and how.

“Babies provoke an especially powerful emotional response. One experiment conducted in the streets of Edinburgh, Scotland in 2009 reveals our altruism when it comes to babies. The researchers planted 240 “lost wallets” all over the city and found that the ones that had photos of babies in them were returned a whopping 88 percent of the time. Compare this to the wallets containing photos of elderly couples, which were only returned 28 percent of the time, and those with no photos in them were returned only 14 percent of the time. “

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